What should you study for a career in Product Management?

With technological advancements driving innovation across all sectors, there's a growing demand for skilled professionals who can navigate today's dynamic environment. Product Management is an exciting career path with lots of career opportunities - particularly in the technology and startup world.

Product managers are the visionaries behind the products we use every day, bridging the gap between technology, business, and user experience.

If you're aiming for a job that combines creativity, strategic thinking, and a passion for innovation, product management might be the perfect fit. But what should you study to get there?

Study Product Management: Find Bachelors & Masters in English

💻 What does a Product Manager do?

The detailed tasks may vary from company to company, but in general, Product Managers at tech companies share a number of common responsibilities: A Product Manager (or sometimes: Product Owner) acts as the hub between user needs, business needs, and technical implementation, and takes full responsibility for that product. That means they need to research, describe and prioritise what users want, align that to business requirements and coordinate with developers to ensure proper implementation.

“Product” can either be something complete, like an app, or a part of a larger system. For example, a large web retailer (think Amazon) might have one Product Manager / Product Owner focusing specifically on the shop search, one for the checkout process and so on. Each of them would be responsible to make sure that their product and features respond to user needs and fit in with the grand scheme of things.

Because of this high level of responsibility, and because of how the PM has to interact with all the stakeholders involved, you could consider them something like a “mini CEO” for their product.

🏆 Top universities offering Product Management degrees:

Product management as a discipline has evolved a lot over the last few years. There is now a great body of knowledge, with many established formal methods and approaches to solve problems. This has inspired the first universities to offer study programmes in Product Management.

• Brand Strategy & Product Management - Audencia Business School
• Applied AI for Digital Production Management - Deggendorf Institute of Technology
• Production Engineering and Management - Jönköping University
• Sustainable Management and Production - Kaunas University of Technology (KTU)
• Production Engineering and Management - KTH Royal Institute of Technology
• Interdisciplinary Product Innovation and Creation - University of Oulu

✍️ What skills does a Product Manager need?

To be successful in a Product Management job, you will need to be a great communicator with a strong analytical mind. In particular, you will need to...

• understand needs of different stakeholders involved with a product,
• master the art of communicating with all kinds of people within and outside of your organisation,
• break down the complexity of issues and be able to abstract,
• drive innovation and design new features even when others are hard to convince,
• understand and work with complex data and draw the right conclusions.

No one is born to fulfill such a diverse range of requirements. It takes time to learn and acquire the knowledge and the skills. By the way: Studying abroad is one great way to improve in many of those areas! When you study in another country, you have to communicate with people from diverse backgrounds and automatically learn to see things from a completely different perspective.

Study in Europe: Find degrees in Product Management

🚀 Is there a typical path to becoming a Product Manager?

When you look at successful Product Managers in startups and other technology-driven companies, they come from various academic backgrounds. Many studied a technical subject such as computer science, many come from an education in business or economics, but you also find people with completely different backgrounds such as sociology.

The reason is that Product Management as a distinct responsibility in companies is still relatively new. And because the Product Manager works at the intersection of many different disciplines, their most important characteristic might be flexibility.

However, if you plan to choose your degree with the goal of going into Product Management after graduation, you are best advised to go for subjects around technology, development, project management and innovation management. 

🔎 So - why should you study Product Management?

As more and more companies realise the benefits of assigning Product Managers with responsibilities for their products, the role will become more important over the coming years.

If you are someone with a varied skillset, strong analytical competence and great communication skills, this is the kind of job in which you can apply all of these.

Especially if you are in an environment that honours those skills, a career in product management can be very rewarding. Plus, working as a Product Manager opens lots of opportunities for career advancement: No one else knows the product as well as you do, and no one else is connected to that many departments. Who knows - if you play your cards right, you might one day be promoted to the CEO role yourself!

 

Sounds good? Find your degree today! ✅

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