The International Marketing Programme

180 credits

Are you ready to step into a dynamic and international world of marketing? The International Marketing Programme provides you with the knowledge, skills, and understanding required to become a successful marketer in today’s rapidly changing business landscape. You will delve into topics such as brand management, product development, and experience economy, with a focus on creating value for both consumers and organizations.

Why should you choose The International Marketing Programme?
International Environment: Our programme attracts students from all over the world, creating a rich and multicultural study environment. You will have the opportunity to work and network with people from diverse cultural backgrounds, fostering creativity and innovation.

Unique Programme Structure: The International Marketing Programme is unique in its design, and throughout the different semesters we approach marketing from various perspectives. The first semester lays the foundation for a marketer’s taks, the second semester is based on the customer’s perspective, while the third semester focuses on the organizations’s offering. The fourth semester is ideally spent abroad at one of our partner universities, providing you with an additional valuable international perspective. Semesters five and six focus on how you meet the market. The International Marketing Programme is characterized by a fast pace and a mix of theoretical and applied knowledge. We also work with open cases, allowing you to work on projects at organizations.

Sustainable Education: We place great emphasis on sustainable development and prepare you to meet future challenges. By developing competencies related to Education for Sustainable Development, you gain skills that are crucial for a sustainable future.

Developed Core Competence: After graduating from The International Marketing Programme, you will be well-equipped to identify and analyze markets, as well as develop plans to meet customer needs. You will be able to work with marketing in a variety of contexts, from local companies to global organizations.

Our programme is more than just an education – it is an opportunity to shape the future. By combining theoretical knowledge with applied skills, we prepare you to make a real difference in the world of marketing.

Questions?

Career

The International Marketing Programme prepares you for a future career at both small and large organizations. Our graduates work in many exciting professions today. Some examples of jobs in marketing are:
• Marketer
• Marketing assistant
• Project manager
• Manager at communications and marketing departments, as well as at PR and advertising agencies.

Degree

Degree of Bachelor of Science with Specialisation in Marketing
Main field of study: Business Administration

From familiar roots to a multicultural future

Image of a student in the university library

Studying at Linnaeus University has provided Alaa with an enriching experience, allowing him to combine his academic background with his interest in international marketing in an international environment.

Read the interview with Alaa

Alaa's familiar grounds for education inspired him to start studying. Alaa grew up in Kalmar and his family has an academic background, being in this supportive and known academic environment is something that motivated him to take the next step in furthering his education at a higher level at Linnaeus University.

"I find it fun to learn new things and take on new challenges. I heard a lot of positive things about Linnaeus University, and I felt that this was a university and community that I want to be a part of."

Connection to marketing

Alaa chose The International Marketing Programme due to his interest in the topic. He is very happy with how the education balances theoretical and practical learning.

"The teaching aspect in this program is exceptional, the professors are very helpful and have a very good grasp of their subjects. The seminars are engaging, and to be able to discuss and defend my points has greatly enhanced my critical thinking skills. An ability I will carry with me in my future career."

Opportunity for a multicultural career

This program is important to Alaa because it prepares him for a future in an international career. He values the opportunities it provides to connect with diverse people and perspectives. The International Marketing Programme has taught him several things from how he looks at markets to how he presents himself.

"I would say that my time here has given me a new and better outlook for staying optimistic even when faced with a challenge."

Since the program is given in English, the class has students from many different countries and backgrounds. Alaa says that professors encourage them to work with each other to benefit from the different cultures within the class.

"This helps me as a student understand through a multicultural mindset, that I likely will encounter individuals with different ways and views than my own. The program contributes to creating a broad understanding for how we can perceive the world."

A second home

Studying and living in Växjö is something that Alaa greatly enjoys. The city's peaceful environment and active student life create a perfect balance for him.

"The student life is nice and comfortable where everybody is welcoming. It feels clean and modern, and our campus is very well designed. Everything you need is close and easily accessible. Linnaeus University has become my second home."

Växjö – the student city with a vibrant campus

Just south of Växjö city centre lies Campus Växjö. Many students choose to live on campus.

Here you have friends, restaurants, lecture halls, gyms, a supermarket, the university library, outdoor recreation areas, and student pubs – all within a five-minute walk. You can also live in other parts of Växjö and easily reach the university by bike or bus.

With nearly 100 000 inhabitants, Växjö is one of Sweden’s fastest-growing cities. It has a strong Småland entrepreneurial spirit and a diverse business sector – perfect when you’re looking for a placement, an internship, or a job.

Växjö is also a scenic city, where you’re always close to forests and lakes, and it offers plenty of events and experiences, ranging from music and food to sports.