MBA with specialisation in Applied ICT

Course structure

The MBA programme is delivered in a ‘block format’, with 2 modules being covered every 6 weeks. Core module classes are inter-disciplinary - you study shared modules with master students from different business management specializations. Due to the rolling entry (6 times a year) groups are dynamic, extremely international, and diverse.

The modules are delivered intensively over consecutive days in the 'block format', which means that each module has 6 days of teaching, split into two blocks of 3 days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning. Each module is taught by two lecturers, often a full-time Wittenborg lecturer and a guest lecturer from a partner university. Modules also include regular guest speakers from the industry.

Areas of study

Management subjects address key issues of strategy, marketing, operations, human resources, accounting and financial planning, studied in parallel with deeper international corporate finance and investment modules. Options include consultancy and multi-unit management. Students acquire research skills, which they can apply to academic or industrial projects.

Syllabus

Semester 1

• Human Resource Management
• Marketing Management
• Management Accounting & Finance
• Operations Management
• International Management
• Information Management

Semester 2

• Digital Innovation & Business Transformation
• Advanced Case Studies in ICT
• Business Statistics
• Strategic Management
• ICT Project Management

Throughout the programme: Research Methods, 3 Project weeks, leading to the Final Project

The Applied Information and Communications Technology (ICT) industry stands at the forefront of innovation, driving significant changes in how businesses operate and deliver value in a digital world. This sector encompasses a broad spectrum of technologies and methodologies that facilitate the effective use of information technology in solving business problems and enhancing operational efficiencies. Here is an exploration of the critical components defining the Applied ICT industry today, providing the context for Wittenborg’s specialised MBA programme in Applied ICT.

1. Digital Transformation: Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how organisations operate and deliver value to customers. It's more than just a technological upgrade; it's a cultural change that requires organisations to continually challenge the status quo, experiment, and adapt to new ways of working and thinking. This transformation is vital as businesses across industries seek to innovate and improve their processes, products, and services.

2. Cybersecurity: As reliance on digital platforms increases, so too does the vulnerability to cyber threats. Cybersecurity has become a cornerstone of the Applied ICT industry, focusing on protecting systems, networks, and programs from digital attacks. These threats can disrupt or disable operations, steal or manipulate sensitive data, and inflict significant reputational and financial damage. Effective management of cybersecurity risks is critical for businesses to safeguard their assets and maintain trust with stakeholders.

3. Cloud Computing: Cloud technology has revolutionised the ICT landscape by enabling scalable infrastructure, enhanced data storage solutions, and increased flexibility in data access and software deployment. It supports a wide range of services, such as software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS), each providing businesses with cost-effective, scalable, and robust solutions.

4. Data Analytics and Big Data: The ability to analyse vast amounts of data and extract actionable insights is crucial in today’s data-driven business environment. Big data analytics enables organisations to understand trends, patterns, and preferences, leading to better decision-making processes across various business functions such as marketing, supply chain management, and customer service.

5. Artificial Intelligence and Machine Learning: AI and machine learning are increasingly integrated into business processes to enhance decision-making, automate routine tasks, and create new products and services. These technologies are pivotal in developing predictive models and intelligent systems that can adapt to changes and perform complex functions with minimal human intervention.

6. Internet of Things (IoT): IoT connects devices, vehicles, and appliances to collect and exchange data, offering unprecedented levels of automation and integration. This technology is pivotal in sectors such as manufacturing, healthcare, and smart cities, where connected devices play a critical role in monitoring, analysis, and management.

7. Regulatory Compliance: With the increased adoption of technology, regulatory compliance has become more complex. Organisations must navigate a myriad of regulations concerning data protection, privacy laws, and industry-specific guidelines to operate ethically and legally in the global marketplace.

The MBA with a specialisation in Applied ICT at Wittenborg prepares graduates to excel in this dynamic field by equipping them with the knowledge and skills necessary to lead technology-driven transformations. Graduates are poised to assume leadership roles, leveraging their understanding of ICT to drive strategic initiatives and create innovative solutions that meet the evolving demands of the digital age.

Graduates of the MBA programme with a specialisation in Applied ICT from Wittenborg are exceptionally positioned to advance their careers in a sector that is integral to the modern digital economy. This programme equips students with a robust combination of business acumen and high-level technical skills, preparing them for strategic roles across various industries where technology plays a transformative role. Here are several career paths that are well-suited for graduates:

1. ICT Project Manager: Professionals in this role oversee complex projects that involve the implementation of ICT solutions, ensuring they are delivered on time, within budget, and to the required specifications. They manage teams, coordinate with stakeholders, and lead projects that drive technological transformation.

2. Digital Transformation Consultant: These consultants help businesses implement digital technologies to transform services or processes. They work closely with clients to create and implement strategies that leverage digital tools to enhance business performance and competitiveness.

3. Cybersecurity Specialist: With the increasing threat of cyber attacks, cybersecurity specialists are crucial in protecting an organisation’s data and systems. They develop strategies to defend against, respond to, and recover from cyber threats and security breaches.

4. Data Analytics Manager: Data is a critical asset in modern businesses, and Data Analytics Managers play a pivotal role in harnessing this data to drive decision-making. They analyse complex datasets to derive insights that influence strategic business decisions.

5. Enterprise Systems Architect: These professionals design and implement IT solutions that support business objectives. They are responsible for ensuring that the technical strategy is aligned with the business strategy, facilitating seamless integration and optimal performance of IT systems.

6. IT Consultant: IT Consultants advise on, plan, and design information systems that help organisations more effectively execute their overall business strategies. This role involves understanding client requirements, suggesting improvements, and integrating new systems.

7. Technology Entrepreneur: Many graduates with a strong understanding of both business and ICT launch their own tech startups. They use their skills to develop innovative products or services that address specific market needs.

8. Innovation Manager: Charged with driving innovation within an organisation, Innovation Managers identify emerging technologies that can enhance business processes, improve products and services, and create new opportunities for growth.

9. Regulatory Compliance Officer: In industries heavily regulated for data protection and privacy, such as finance and healthcare, these officers ensure that organisations comply with laws and regulations related to information technology and digital operations.

The MBA with a specialisation in Applied ICT at Wittenborg not only opens doors to these high-demand roles but also prepares graduates to become leaders who can strategically manage and deploy ICT resources to maximise business value. This comprehensive education provides a strong foundation for future leaders in a world increasingly driven by technology.

• a Bachelor degree or equivalent recognised qualification;

It is not necessary to have obtained a Bachelor degree from the domain of Business Administration.

• 3 years professional experience;

Applicants are requested to provide 2 reference letters from which at least one is a reference from a company or organization where they have worked before;

English Language Requirements

IELTS 6.5 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
The TOEFL Code of Wittenborg is 4889.

With its work experience requirement, the admission requirements reflect the national requirements in the Netherlands for entry into a professional Master such as the Wittenborg MBA. The English language proficiency level requirement is ½ a point higher than the minimum national requirements in the Netherlands.

Selection procedure

There is no specific selection procedure for students wishing to enter the MBA, however non-EU (visa) students are “screened” according to their background, in order for the institute to be able to guarantee their immigration status.

The screening comprises of an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg (Orange Tulip Scholarship, for instance) or by third parties (NUFFIC, EU, etc).

Details on Scholarships at Wittenborg can be found at http://www.wittenborg.eu/wittenborg-financial-assistance.htm 

Applicants are required to provide a motivation letter in which they describe the reasons for choosing Wittenborg’s programme, as well as the reason for wanting to study in the Netherlands (international students). Student motivation is important as the programmes are demanding and especially for international students there is a criteria that they complete at least 50% of all their credits in a year.