The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations.

You will earn a globally recognized American and European B.A. degree.

About the program:

The Media and Culture concentration provides students with important practical skills and a foundational conceptual understanding of media history and the current media environment. On the skills-development side, Media and Culture fosters broader programs focused on the development of high-level English language writing and speaking/presentation skills. In addition to these, the Media and Culture concentration focuses on providing students with strong analytic and critical thinking skills in relation to historical and contemporary media environments—media literacy—and research skills.  

This concentration is aimed at understanding the complexities of the contemporary media landscape. You will learn advanced media theories to gain a deeper understanding of:

• popular culture
• film theory and history
• history of photography

You will also gain an overall understanding of what it means to realize the potential power of images and language.

Study Journalism and Media Studies in the heart of Europe:

Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech)  and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.  

Beyond the classroom students can create and host internet radio programs on Soundbricks, contribute or produce the bi-annual student magazine Lennon Wall, or join any number of the student clubs concerned with environmental or other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.

By taking advantage of these opportunities students can finish the degree in Journalism & Media Studies having gained a solid background combining academic rigor and practical experience, and an appropriate internship in a desired field for the future.

Learning Outcomes:

Graduates of the B.A. in Journalism and Media Studies: Journalism can expect to:

• Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
• Have the following capabilities and skills:
  a. seek out, evaluate the reliability of, and work with information,
  b. work in traditional and new digital media in an online work environment,
  c. master the fundamentals of economic, cultural and investigative reporting,
  d. public speaking and moderating,
  e. intercultural communication.
• Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development

Career Prospects:

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:

• Various forms of print and web media 
• Cultural Management
• Reporting or Diplomacy
• Humanitarian Government and Nonprofit Organizations
• Education
• Social research
• Publishing

Interesting internship opportunities for AAU journalism students: Prague Morning, Radio Free Europe, expats.cz, Project  Syndicate, Havas.

Qualification Awarded:

The Bachelor’s degree awarded is concurrently recognized as a Bachelor of Arts (B.A.) in the United States, per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in the Czech Republic, per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.