Artificial intelligence, cloud computing, big data, blockchain and Bitcoin are revolutionising the social, economic and political foundations of society. They have caused disruption in government, industry, business and the public. Learn how to harness them for change and growth through new management approaches.

At Audencia, you have the unique opportunity to study digital business within the context of corporate social responsibility (CSR). Build technical skills, management experience and the ability to consider impact from a financial and social perspective - important to the long-term sustainability of any venture. Audencia is known for specialisation in this field and is recognised as a Top 30 school globally in the Positive Impact Rating for Business Schools (UN PRME Global Forum).

About the programme:

The MSc in Digital Business & Data Management will provide you with the capacity to take on the challenges raised by these new developments and resolve any problems they raise, through the application of new management approaches that incorporate this technology.

This programme is designed in close collaboration with experts in the digital consulting sector, such as Capgemini, Accenture, IBM, Sopra Steria and BearingPoint. You will have many opportunities for real-world learning and networking.

Career outcomes:

This constantly changing and developing sector continues to see the emergence of new requirements and career specialisations. There is a significant demand from start-ups, big businesses, and public institutions alike.  This MSc will provide numerous career opportunities, including rapid access to higher management positions.

Here are a number of examples of positions you could occupy after completing the programme:

• Digital project manager
• Digital transition project manager
• Digital strategy consultant
• Data management analyst
• Digital marketing manager
• Web content assistant manager
• Digital changeover/transformation consultant
• IT consultant