Adapt to innovate or resist... In just a few years, the sales function has become the key function of many innovative companies. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.

Faced with these new trends, sales teams are now expected to master a wider field of skills: strategic analysis, ability to sell and negotiate... but also the proper use of techniques for automating a part of the sales process linked to growth hacking and more generally to digital CRM solutions. A professional approach that can be valued as soon as you graduate!

About the programme:

The MSc in Business development & Growth hacking offers you a pedagogy combining traditional teaching and the application of concrete cases with companies in the Audencia network. Real first experiences that accelerate your professionalization on key business development topics such as "growth hacking".

• Business strategy
• Customer-centric marketing
• Complex sales techniques
• Business plan and financial approach to business development
• Discovery of CRM systems, Salesforce certification
• Social Selling and Growth Hacking
• Sales organization and management
• Key account management
• Change management and digital transformation
• Inter-student sales competition in partnership with a company

Choice of specialization: “Consumer Goods and Retail” or “High Tech & Digital Value”.