As global citizens, we are surrounded by a huge variety of messages, texts, images, and representations communicating a host of competing ideas, opinions, and values. But how much do we really know about how these texts and images are produced and shared? In what contexts do they circulate? How are they are received?

Media and media industries are themselves constantly changing. Understanding these changes is important as media continuously influence the way we live our lives, get in touch with others, and are informed about the world. Guided by decolonizing the curriculum initiatives and agendas, the media programme pays special and critical attention to the role of media industries and representations in producing and reproducing intersectional inequalities and power asymmetries.

Leipzig is a significant creative centre in Germany and the area itself has a thriving media industry with a rich history and a vibrant contemporary landscape. The city is known for its diverse media sector, encompassing print, broadcasting, digital media, film, and more.

A BSc in Business Management and Media can provide you with valuable skills and knowledge to excel in this dynamic industry. From understanding of contemporary organisations, operations, and processes to the traditional aspects of decision-making and driving innovation in the sector.

Programme Overview:

This programme brings together two important areas of theoretical and practical study: the analysis and understanding of contemporary organisations, operations, structures, processes and decision-making in business and management; and the exploration of the proliferation, ubiquity and accelerating innovation of media communications, platforms, industries, forms, and patterns of media presumption.

The programme critically situates business and management in relation to a social, economic, political, cultural world supersaturated by media. Skills modules will cover key functions undertaken by business managers, entrepreneurs, or their teams. In the programme, students will be exposed to a range of live case studies and authentic business issues.

Course structure: Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, staff changes and new research. Not all optional modules are available every year.

Careers:

With an BSc in Business Management and Media, you will have the skills to navigate theoretical and practical business management in your chosen career. Our programme provides students with the theoretical insights, analytical skills, and wide-ranging knowledge needed to explore the meaning of media in today’s economy and society.

Our location offers unique opportunities an addition to your newly developed skill set:

1. Leipzig has a long-standing tradition as a hub for media and publishing. The city hosts the Leipzig Book Fair, one of the largest and most important book fairs in Germany. The fair attracts publishers, authors, and media professionals from around the world – an epicentre for the literary and publishing scene.
2. The city's favourable business environment, coupled with its vibrant creative community, has fostered the growth of innovative digital media companies.
3. Leipzig has a notable presence in the film and television industry and hosts the annual DOK Leipzig International Documentary and Animated Film Festival. It attracts filmmakers, producers, and industry professionals from around the world.
4. The city has a thriving arts scene, with many galleries, theatres, and music venues. Additionally, the city hosts many festivals, including the Wave-Gotik-Treffen music festival, which provide platforms for media exposure, networking, and collaboration.

Leipzig (also known as Media City) will host the International Broadcast Centre (IBC) for UEFA EURO 2024.

Overall, Leipzig's media industry offers diverse opportunities for individuals with a desire to study business management. Whether you aspire to work in traditional businesses, management, media, or creative industries, this programme can equip you with the necessary skills and knowledge to excel in this dynamic sector.