The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialisation in marketing

The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The courses in the programme are relevant considering the needs on the labour market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities.

The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.

Career perspectives

The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a PhD candidate and do research.