Do you consider yourself tech-savvy, analytical, and are you excited about learning how to turn data into business opportunities and efficient business solutions? Then the new bachelor’s programme in Business Analytics is right for you!

The BSc Business Analytics programme is multidisciplinary. It combines various subjects such as data science (mathematics, statistics, computer science, artificial intelligence) with business and economics research (finance, accounting, marketing, information management, operations, micro- and macroeconomics, policy design). You will acquire a solid knowledge of different business domains together with data analytical skills to tackle problems in business contexts.

Why this programme?

Demand for experts in business analytics is growing rapidly. Today's managers should be equipped to oversee increasingly complex activities, whilst simultaneously staying on top of new developments within the fields of data science.

This programme will give you the right set of skills and knowledge to succeed in this rapidly developing field. We are looking for students who have a pioneering spirit and open mind to drive this brand new programme to the most optimal learning experience. After the bachelor’s programme in Business Analytics at UM, you will be qualified and prepared for a variety of career trajectories or a related master programme. In fact, some of the jobs in this fast-growing field don’t even exist yet!

What you’ll actually do:

• You will obtain a solid foundation in mathematics and statistics, computer science and artificial intelligence.
• You will acquire skills, knowledge and experience in a range of business disciplines including: strategy, organisation, finance, marketing, accounting, operations and economics.
• You will learn to understand, optimise and address challenges and bottlenecks in cyber security and risk management and the ethical implications of big data.

Strength in diversity:

UM embraces the International Classroom, an environment where our differences become our strengths. From day one, you’ll be challenged with differing viewpoints and experiences as you interact with staff and students from all over the world. This kind of interaction brings you closer to the programme’s goal of teaching you not only facts and concepts, but also international accessibility and intercultural understanding.

Study abroad:

In the Business Analytics programme, you’ll be required to study abroad for at least half a year. This gives you the opportunity to expand your knowledge of other cultures and practices. The School has an extensive network of more than 130 partner universities around the world, in countries including Australia, Singapore, South Africa, the United States, and throughout Europe. The semester abroad at a partner university is a compulsory part of the curriculum. Depending on your study programme, you go on exchange either in the first or in the second semester of your third year of your bachelor’s.

On a yearly base, up to 750 SBE students spend part of their studies abroad within an exchange programme, and about 740 exchange students visit SBE.​