Design – and so much more

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Brands in the spotlight:

The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.

Job opportunities after graduation:

After your Master’s degree, you can work as a brand manager at a start-up, a medium-sized company or a large corporation. You are familiar with methods and tools to help shape the future of your company and can take on a managerial position.

• Marketing Manager: You take over the planning of campaigns and organise the advertising for your product or brand. This also includes budget responsibility.
• Brand Consultant: Together with your clients, you develop, manage and evaluate different brands: How can people see a brand through different eyes? 
• Corporate Communications Manager: You are responsible for internal and external communication – i.e. you make contact with customers, journalists, but also with employees.

Advantages at Macromedia University:

• State-recognised and accredited degree: Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
• Renowned partners: Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
• Experienced professors: You will be taught by top-class professors who have a proven track record in both business and academia.