Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.

The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.

In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:

• Innovation
• Corporate Communication
• Applied Research
• Practical relevance
• Diversity