Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.

In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text to video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during an optional 4-to-6-month internship with a top national or international company.

With a deeply practical focus, the digital marketing program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.

A cross-disciplinary approach:

The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.

The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns. This TBS MSc program prepares students for these coveted roles.

Cutting-edge content:

The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text to video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta.  

The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.