Overview

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.

The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends.

Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

Watch our Postgraduate Placements video here.

Excellent Postgraduate funding options available including the Lisa Pan Marketing and Technology Scholarship with an award value of £11,100

Reasons to study MSc Marketing with Industrial Placement at Kent

• Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
• You’ll be part of a supportive community at our Canterbury campus, one hour from London
• You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
• You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
• You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral

What you’ll learn

You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, finance management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer and continue to your 12-month placement.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM)

~ Stefan Chilingirov MSc Marketing, 2020