The Bachelor’s Degree in Digital Media Arts at the University of New York in Prague combines media and communication theory, critical thinking, and innovative technical abilities in order to develop graduates with creative skillsets for today’s technologically-focused and integrated economies.

The multidisciplinary program integrates traditional areas of Communication and Media study (including media effects, culture, political economy, linguistics, and psychology) with digital media creativity and creation in the areas of video, web, and mobile applications.

The merging of these areas results in graduates with an awareness and sensitivity to media and communication theory, and the effects of media technologies on society, but with the practical skills to engage in artistic endeavors in digital media. Combining aspects of communications, business, art, and digital media results in the possibility of applying skills and concepts to a variety of careers, from media writing, visual arts, multimedia production, entrepreneurship, and more.

Career Overview:

Digital Media Arts graduates will gain a sound foundation in the social sciences. This interdisciplinary approach will provide students with a professional and comprehensive view of communication and media issues in an international context, as well as develop real-world skills with digital media using a range of tools, technologies, and techniques.

Digital Media Arts graduates will:

• Gain a solid base in the theory and technology skills required for professional careers in the digital media industries
• Learn the critical thinking, creative, analytical, and technical skills necessary to become empowered as problem-solvers and innovators in the field of digital media
• Acquire foundations in media technologies, a creative background in the arts, and an understanding of media effects on society, to ensure innovative approaches with ethical sensibilities
• Develop well-rounded communication skills, and increased awareness of and sensitivity to the ways in which media shapes culture