Marketing and International Commerce program focuses on marketing as strategic managerial function that drives initiatives in delivering customer value with international perspective approach and grounded by Lithuanian and international experience. The program examines the fundamental and modern concepts in strategic marketing, corporate marketing, customer relationship management, international marketing, and international commerce. This combination allows to build the knowledge and skills necessary for critical, creative, and sustainable approaches to business in a globalizing world.

The aim of Marketing and International Commerce study programme is to train highly qualified marketing and international commerce professionals, giving students the modern marketing and international commerce knowledge, skills, and abilities to analyze and understand global trends, respond rapidly and creatively to changing environment, monitor and evaluate innovations, apply the acquired knowledge to the development of marketing and international commerce processes of organizations in a changing and uncertain business environment.

Cooperation:

This programme has double-degree diploma agreement with Catholic University of Louvain (Belgium)

Why Marketing and International Commerce programme?

• An opportunity to get two independent Master degree diplomas of Vytautas Magnus University and Catholic University of Louvain.
• Meetings with representatives of business and public sector organizations are integrated into the lectures.
• Qualified and experienced academic as well as business-oriented lecturers, visiting foreign lecturers.
• Community-oriented, friendly and collaborative #VDUevf study culture.
• Convenient, work-friendly study schedule, small groups of students.
• The lectures are held in the city center.

Career opportunities:

The programme examines the problems of modern marketing and international commerce, the application of innovative solutions in solving topical problems of marketing and international commerce and forms the skills required for specialists in these fields. Graduates of the master study programme Marketing and International Commerce will be able to:

• develop and implement innovative marketing strategies based on the latest scientific knowledge and best practices of its application.
• work in business, advertising and communication agencies, marketing and international commerce managers and heads of marketing and international commerce departments in companies, creative project managers in advertising and communication agencies, governmental and public organizations.
• provide consulting services on marketing and international commerce issues to various economics entities, establish.
• develop own business.
• pursue doctoral studies and conduct research.