This exciting MSc, Master of Business Management, specialised in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the programme will enable students to further develop their deeper knowledge of business management and administration.

Programme Overview:

The specialisation in Digital Marketing & Communication specifically looks at the impact of the fast changing, ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approaches to advertising, and adapted their marketing strategies - not only to these new ways of communicating with customers and stakeholders, but also the actual method and perception of marketing & communication in a digital age.

Internet & the many and various types of social media have created an unprecedented way in which people connect - businesses to customers, business to business, and people who would not normally meet are linking up to do business, apply for jobs, sell and purchase. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialisation brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

Career Prospects:

In this age of digitalisation and internet-driven lifestyles, the business community has come to recognise that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people that understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institute such as Wittenborg University of Applied Sciences, that places high emphasis on a combination of academic research and company and professional exposure, means that the career prospects of graduates from the Master of Business Management specialised in Digital Marketing & Communication are multiple and global.

Often Wittenborg graduates aspire to continue their studies, with a DBA or a PhD research degree; however, many students move directly into business, sometimes as a result of their work placement, and their final project which is often company based.

Examples of companies where alumni work range from leading global companies in marketing & communication departments, consultancy and big-data management to more local, specialised companies, NGOs or government agencies in the Netherlands or elsewhere in Western Europe.