This exciting MSc, Master of Business Management specialised in Sports Business, challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a real, practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning, in which students complete a short work placement often linked directly to their final project.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the programme will enable students to further develop their deeper knowledge of business management and administration.

The specialisation in Sports Business specifically analyses and evaluates the commercial and management forces that have contributed to the success of the sports business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Career Prospects:

This MBM specialisation in Sports Business is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.

Professional experience

The Professional Enquiry module requires students to engage in the professional world. Personal and professional growth take place through implementation of change in professional practice and concomitant reflective practice. Students also perform some goal settings exercises and assess weaknesses and strengths with regard to employability skills to allow for adequate self-development and vision beyond the MSc. Some students may identify a need for them to develop their knowledge of innovation, entrepreneurship and small business management, which forms the basis of one of our optional modules.

Consultancy project 

If you elect to undertake a consultancy project, you will work with a commercial or not-for-profit sports organisation  both independently and with the support of tutors, to fulfil the objective set by the client. This is invaluable experience of designing and agreeing a project with commercial aims and objectives.

Employment prospects

Management positions exist within marketing, sales, planning, sporting events, sport administration and facility management. Organisations that offer these positions include professional sports clubs, sporting goods companies, sports marketing agencies, sports event organisers, sports governing bodies, sports public agencies, sports community recreation departments, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.